MARKETING OPERATIONS NEWS

Welcome to the latest edition of the Marketing Operations newsletter which includes the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues. If you have a learning or success to share with the community connect with us. Be the first to share and let others know what is working!

You are receiving this newsletter because you are a member of global marketing and communications distribution list or you have signed up through the Marketing Operations Toolbox.

Previous editions of the newsletter can be found here on the Marketing Operations Toolbox.

Marketing Operations Open Office Hours – Join Next Session

The final Open Office Hours session of the year will be a quick-hitting, interactive review of key 2023 best practices. Join your fellow marketers on Wednesday December 13^th as we cover the following:

·      Showcase: Review of 2023

·        Ask a question - Pre-submit your questions here or ask during the call

·      Discuss how to best leverage our systems/process for effective marketing.

Plan to attend the next Open Office Hours on December 13^th @ 9am EST. Register here to receive the monthly invite.

2023 Holiday Card Templates Now Available

The 2023 holiday card templates are now available on Brand World.

This year, we are offering a choice of six images for Outlook and Eloqua/Engage, paired with specific IQVIA logos. There are also six animations that you can use on your personal LinkedIn.

Please ensure you download the 2023 Holiday Email Options and Instructions PowerPoint and refer to the comprehensive Go IQ article to understand more about the cards and their correct usage.

Call for 2024 Marketing Plans

Are you already working on your 2024 marketing plans? Please email your 2024 plans to Kristen.powell@iqvia.com to facilitate the setup of your 2024 marketing performance dashboards in time for the new year.

2024 Marketing Performance Dashboards:

• The dashboards are designed to display the marketing performance of each group in relation to yearly goals.
• They help provide some standardization of reporting across groups.
• They provide context by comparing year-on-year data and benchmark figures.
• They highlight ongoing trends.

The criteria for these dashboards are determined by the marketer, typically filtering by campaigns and/or webpage URLs.

Website Release: Enhancements for Improved Functionality and Customer Experience

We're always working to improve the capabilities of our website and address any bugs that arise. As part of our commitment to continuous improvement, we'd like to highlight several key enhancements going live today that will be of interest to marketers.

Functionality Enhancements for Marketers:

• Analyst Page: updating eyebrow text on listing page to display analyst firm name.
• Event Page: visually enhance the ‘Register’ CTA button to encourage user engagement.
• Featured Content Module: expand options for use by making link ‘hover effect’ optional.
• Backend Improvements: significant operational updates for user interest tagging, reporting and contact merging.

Improved Customer Experience: 

• Bugs - We have successfully resolved six minor issues that were recently identified.

We value your ideas and feedback. Please share them with us here, and as always, you can review the Web Page Module Template to explore all available modules.

Universal Analytics Properties: Data Processing Stopped

Have your web dashboard modules stopped updating with data post October 4th? This is because IQVIA's universal Google Analytics properties ceased data processing from that date due to the Universal Analytics end of life.

Please contact Kristen.powell@iqvia.com  if there is a module that requires an upgrade to GA4.

November Open Office Hours

In the November Marketing Operations Open Office Hours, Phil Cuff presented the New Marketing Operations Toolbox and Marketer Dashboard

In our continuous efforts to enhance marketer’s experience, two significant improvements are being introduced shortly to make your work process smoother and more efficient.

• Newly redesigned Mktg Ops Toolbox that better reflects our brand, with a sleek, modernized user interface with improved functionality to enhance your experience.

• Introduction of a Marketers Dashboard designed to streamline your workflow by providing an easy-to-navigate platform for viewing and managing all your requests 

If you couldn't join us for the call and are interested in what was presented, you can easily access the presentation by clicking here.

Plus, don’t forget that all previous Open Office Hour presentations can be found here.

LinkedIn Organic Carousel Feature Phase Out

From December 14th onwards, LinkedIn will be discontinuing carousel posts, which will consequently lead to the deletion of existing carousel posts. If you have a carousel post planned or already created, we recommend replacing it with a single image, video, or audiogram post using the Build-Your-Own templates.

Please reach out to Ashley Riley or Sandeep Kamboj if you have any questions.

Register for 2024 Lean Trainings today

Check out the Lean BPI & A page to access:

• Registration links for all 2024 Lean training sessions 
• Full Lean & Lean Automation Curriculum
• Available Lean certifications
• Training descriptions to understand which fits you best.

If you need any further support to include Lean in your career path, reach out to IQVIA’s Central Lean Team. We look forward to seeing you empowering yourself on your Lean Journey at IQVIA!

Useful Links

Below you will find several links for Marketing Automation tools, resources, and reports

• Marketing Operations Toolbox
• Benchmark report
• Coverage report
• NNC report
• Contact Us

Don’t forget to join in on the Marketing Operations office hours which is on the first Wednesday of the month at 9am EST if you have any questions! The next session is December 13^th. You can register or pre-submit any questions/topic ideas through the Marketing Operations Toolbox.

Confidential – For Internal Use Only