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MARKETING AUTOMATION NEWS
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Welcome to the latest on best practices, knowledge sharing and
system/process updates for our global and regional sales and marketing colleagues.
If you have learning or success
to share with the community connect with us.
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Welcome Natalie Punzel
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Natalie
Punzel joined the team March 29th as a Marketing Automation Manager and
will support Business Operations by working with our marketing stakeholders
to deploy marketing campaigns for the U.S. & Canada and Research &
Development business units, as well as the Enterprise marketing team.
Natalie
brings 10+ years of marketing operations experience, most recently as a
marketing technology strategist at Accenture Interactive
Natalie
is based out of her home office in Verona, Wisconsin where she enjoys
spending time with her family as well as biking and canoeing.
Welcome
Natalie!
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 Customer
Engagement: Focus on Unique Open Rates
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Are
you monitoring your email metrics? One good measure of customer engagement
to track is Unique Open Rate (equal to the # of unique opens
/ # of total emails delivered)
A
few ways you can improve
your unique open rates are:
- Optimize your subject lines
- Personalization
- Use a recognizable sender name
- Improve your segmentation
- Perfect your timing
Here
were the top 3 performing groups in February with the best unique open
rates:
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Business Unit
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Total Delivered
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Unique Opens
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Unique Open Rate
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RBU: EMEA
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245,247
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42,666
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17%
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RBU: LATAM
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12,847
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1,957
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15%
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Consumer Health
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43,182
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5,383
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12%
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Keep
up the good work EMEA, LATAM and Consumer Health!
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Know Which IQVIA Emails Are Targeting What Regions
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Bookmark
and use the new regional view of IQVIA’s outreach calendar (Thanks to
Samir Taleb for the suggestion!). The calendar shows which emails are being
delivered to which region and by which marketer. Select the email
name to see more detail including target audience.
As
a reminder, global marketers or regional marketers targeting customers
outside their regions need to provide at least two weeks’ notice to
colleagues within the regions being targeted.
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A Better Salesforce Experience for Marketing
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Coming
soon to marketing users is the Marketing/Inside Sales Playbook which
will provide a more customized and improved Salesforce(CRM). The goal of
this initiative is to provide a more tailored end to end experience based
on role. Marketing users can look forward to functional and aesthetic
updates across key pages and analytics.
A
group of marketing users, nominated by marketing leadership, has identified
over 20 enhancements that are currently under development by the CRM team.
The release of the Playbook to Salesforce is targeted for May 15th.
Additional communication will be shared as we near the release date.
View
recent IQVIA CRM Release Announcements here
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LEAN – 10 Years in 10 Minutes – Benefits of applying the
Lean mindset in your daily life
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You
want to learn more about Lean
principles and how these are empowering teams to make a
difference? Search no further, as we have IQVIA specific cases for you! In
10 minutes you can view & listen to the first ever #MyLeanJourney podcast
with Simon Alves (SVP, Operations, T&CS) or read parts
1, 2,
3
and 4
of Massimo Villa’s story, Global Lean Lead in Production. Both of their
stories provide valuable insights on the Lean adoption evolution within the
Production organization and how it benefitted from doing so. For more
information and stories, follow
Lean’s Go IQ channel or contact IQVIA’s Central Lean Team.
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Useful Links
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Below you will find a number
of links for Marketing Automation tools, resources and reports
Be sure to join in on the
Marketing Automation office hours every other Wednesday at 9am EST if you
have any questions! The next session is 21st April.
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Confidential
– For Internal Use Only
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