|
|
Marketing Operations News
|
|
|
|
Welcome to the April edition of the
Marketing Operations newsletter which includes the latest on best
practices, knowledge sharing and system/process updates for our global and
regional sales and marketing colleagues.
Let others know what is working! If
you have a learning or success to share with the community connect with us.
|
|
|
Discover strategies to enhance MQLs with effective
segmentation and optimized forms
|
|
Join us for our next
Marketing Operations Open Office Hours session where we will present Strategies
to enhance high-quality MQLs with effective segmentation and optimized
forms
Join your fellow marketers on Wednesday, May 7 where we will:
- Showcase:
Strategies to enhance high-quality MQLs with effective segmentation
and optimized forms.
- Ask a question - Pre-submit your questions here or ask during the
call.
- Discuss
how to best leverage our systems/process for effective
marketing.
Plan to attend the next Open Office Hours
on May 7 @ 9am EDT. Register here to receive the monthly
invite.
|
|
|
New features added to the Marketing Performance Hub along
with 2 new training videos
We appreciate your ongoing feedback and valuable insights into
the Marketing Performance
Hub dashboards. We’re excited to introduce the features released in the
April Sprint. This latest release includes about 16 enhancements,
including:
- Additional
metrics with new KPIs in the Events & Webinars dashboard.
- Modules
with enhanced discovery elements such as account name and campaign
name in the paid social table.
- Advanced
filters for more refined views of the SQLs by business line.
- Improved
functions for deeper data analysis on the Campaign, IQVIA.com and MQL
dashboards.
For
more details on these updates, review the Sprint
Release Notes. Your input continues to shape these improvements, and
we look forward to hearing your thoughts!
Two new, 10-minute training modules available
We're also excited to introduce two training videos designed
to help you navigate the dashboards with ease and make the most of the
insights it provides. These quick 10-minute videos will guide you through
the various features and functionalities of the dashboards, focusing on how
to effectively utilize the filtering options and understand the data
sources.
You
can find the training resources on the Center
of Excellence site.
|
|
Newly
designed breadcrumb navigation and FAQ module released for IQVIA.com
Our newly redesigned Breadcrumb/Explore More navigation is now
live on our site. This update enhances visibility and engagement with the Explore
More menu, making it easier for users to navigate different sections of
the site.
By
default, the new menu automatically displays the subpages of the current
page. Marketers can also add custom menu items at the bottom of the default
list or create a fully customized setup.
Additionally,
we've refreshed the styling of the Jump Link Bar, featuring a clean white
background and a headline to provide context for users. You can explore
both on our module
gallery page.
New FAQ module available
Many of our products and services have FAQs
associated with them. Now, you can add the most common question-answer
pairs with a simple module that lets users collapse and expand answers to
the questions most relevant to them.
The new module can be viewed in our module
gallery. If you are interested in
adding the new feature to one of your pages, download the latest templates
from the webpage
module template deck to outline your content.
Details on updates to the jump links and explore more menu to be
added soon. If you have questions, please connect
with us.
|
|
Supercharge your ad copy with IQVIA GenAI writing tool and
Microsoft Copilot
Transform
your advertising game with IQVIA
GenAI and Microsoft Copilot. Create captivating ad headlines and copy
tailored to your audience. Request multiple variations to find the perfect
fit and analyze competitors' ads for inspiration. Elevate your ad copy
today!
For more
information about ad content best practices, read
through the LinkedIn Campaign Handbook.
|
|
|
|
Review and update your marketing claims in the database
The claims
database was created to track and manage
proof points (aka claims) used by the organization along with their source.
Each marketing team is responsible for maintaining its own claims. In some
cases, employees no longer with the organization are listed as owners, marketers,
or both. Please take a few minutes to review both the names listed along
with the claims to see if anything should be updated.
You
can view the full
list and report anything that should be updated to marketing automation.
|
|
Best practices: Benefits of Sponsored Messaging Ads and
Click-to-message Ads
In the
April Marketing Operations Open Office Hours, Sandeep Kamboj presented
Benefits of Sponsored Messaging ads and click-to-message ads. If you
missed the call and are interested in learning more, please review the
presentation, covering:
- How
Sponsored Messaging ads work?
- What
are Message and Conversation ads.
- Features
of Click-to-message ads.
The presentation for the presented Benefits
of Sponsored Messaging ads and click-to-message ads can be found here
and a recording of the session can be accessed here.
Plus, don’t forget
that all previous Open Office Hour presentations can be found here.
|
|
|
Revolutionizing LEAN analysis with Copilot
Copilot is transforming the analysis of
small-volume interview and survey results within LEAN initiatives by
offering quick, AI-driven insights. Copilot uncovers hidden insights,
compares information, and helps facilitators make quicker, informed decisions.
The collaboration between facilitators and Copilot is straightforward, with
facilitators guiding the process and Copilot providing comprehensive
summaries for validation. It acts as an additional resource, simplifying
the review process and enabling facilitators to complete their analysis
more efficiently, ultimately serving to drive continuous improvement within
the company.
Key
materials to get started include a video and a PDF.
For more information, follow The Lean Connection and visit LEAN
BPI&A.
|
|
Useful links
|
|
Below you will find several links for
Marketing Automation tools, resources, and reports:
Don’t forget to join the Marketing
Operations office hours on the first Wednesday of the month at 9 am EDT if
you have any questions! The next session is May 07. You can register
or pre-submit any questions/topic
ideas through the Marketing Operations
Toolbox.
|
|
You
receive this newsletter because you are a member of Global Marketing and
Communications distribution list, or you signed up via the Marketing
Operations Toolbox.
Previous editions of the newsletter are
found here on the
Marketing Operations Toolbox.
|
|
|
Confidential
– For Internal Use Only
|
|
|
|
|
|
