|
|
MARKETING OPERATIONS NEWS
|
|
|
|
Welcome
to the September edition of the Marketing
Operations newsletter which includes the latest on best practices,
knowledge sharing and system/process updates for
our global and regional sales and
marketing colleagues.
Let others know what is
working! If you have a learning or
success to share with the community connect
with us.
|
|
|
|
|
Join Our Next Marketing Operations Open Office Session
|
|
|
|
Join us for our
next Open Office session where we will present Overall Segmentation and
Standard Exclusions. Join your fellow marketers on Wednesday, October
9 where we will:
- Showcase:
Overall Segmentation and Standard Exclusions
- Ask
a question - Pre-submit your questions here or ask
during the call.
- Discuss
how to best leverage our systems/process for effective
marketing.
Plan to attend the next Open Office
Hours on October 9 @ 9am EST. Register here to receive the monthly invite.
|
|
|
|
|
Updated
Timing for MQL Creation from ON24 Checkbox
|
|
Based on feedback from Marketing and
Sales, we have adjusted the timing for creating Marketing Qualified Leads
(MQLs) generated from the ON24 webinar registration page. This change aims
to improve and streamline MQL follow up by aligning it directly after the
webinar.
Moving forward:
- MQLs will now be created in Salesforce the day
after the webinar.
- The language on the registration page checkbox has
been updated to clearly set expectations for customers (see image
below).
Important: For webinars with live
registration pages, the MQLs will still be created the day of registration.
The new process takes effect for registration pages created as of 6
September.
For
any questions, please contact us here.
|
|
|
|
|
Review IQVIA’s Updated Direct Marketing Guidance
Following recent updates from IQVIA’s Global Privacy team and regional
legal counsel, the DirectMarketing Quick Chart and the IQVIA Direct Marketing Multicountry Table
are revised. The Quick Chart offers a simple overview of the direct
marketing status for permission-based marketing across various countries,
using color status values to guide country exclusions for email campaigns.
The Table provides additional detail on each country’s specific marketing
limitations.
You
can use these documents to better understand which countries fall within
master exclusions applied to IQVIA outreach campaigns.
These
updated documents will be available in the resources section of the Toolbox
next month.
For
further guidance contact Marketing
Operations or our Global Privacy team.
|
|
|
|
|
|
Explore
New Website Modules to Improve Customer Experience
We continue to enhance our website’s
capabilities and address reported issues. In our ongoing commitment to
improve, we are excited to announce several key updates now available.
Tabbed Popup Widget: This new
interactive module opens content within a pop-up window to allow visitors
to deep dive into content without leaving the page. See example below:
Proof-point/Stat modules: Three new modules offer more variety and
fresh designs, featuring various numerical callouts and an enhanced
carousel experience to highlight key claims for users. See example below:
We value your ideas and feedback. Please share them
with us here.
As always, you can review the Webpage Module
Templates deck
in Brand World to learn more.
|
|
|
|
|
|
Learn More About IQVIA.com Tagging and
Taxonomy
In the September Marketing Operations Open Office
Hours, Brandon Haslip presented IQVIA.com Tagging and Taxonomy. If you
missed the call and are interested in the topic, please review the
presentation, covering:
- Local vs. global taxonomy.
- What are tagging and taxonomy?
- How are tags and taxonomy used on the website?
- Best practices for effective tagging
The presentation for the IQVIA.com Tagging and
Taxonomy can be found here
and a recording of the session can be accessed here.
Plus, don’t forget that all previous Open Office Hour
presentations can be found here.
|
|
|
Google Ads to Deprecate Enhanced Cost-Per-Click
for Search and Display Ads
|
|
Google Ads announced it will discontinue its enhanced
cost-per-click (eCPC) bidding strategy, transitioning advertisers to manual
CPC or newer AI-driven options by March 2025.
What to expect from this change:
- Google is phasing out Enhanced CPC bidding.
- Existing campaigns have until March 2025 to
transition.
- Google recommends newer, AI-driven bidding
strategies.
What
this means for advertisers
This
update signals Google’s continued push towards more sophisticated,
AI-driven bidding strategies.
In the
coming months, advertisers currently relying on Enhanced CPC will
need to evaluate their options and potentially adapt their campaign
management approaches.
While
the change may require some initial adjustments, it also allows advertisers
to explore and leverage Google’s more advanced bidding strategies,
potentially improving campaign performance and efficiency.
For more details and considerations on bidding strategies and goals, learn
more from Google
here or contact Shivsagar
Biradar.
|
|
|
LEAN - Critical in
Stroke Management
The Angels LEAN project initiative was inspired by a
tragedy that highlighted the critical need for hospitals to be adept at
treating stroke patients promptly and effectively. The Angels initiative aims to revolutionize stroke
management and treatment across hospitals worldwide. Earlier this year,
IQVIA's Central Lean Team collaborated with partners from the Boehringer
Ingelheim team to showcase a unique opportunity to work together and influence
patient outcomes. For more details on the project, read our
Go IQ story.
Please be sure to like,
share and follow The Lean Connection and visit LEAN BPI&A for all the latest helpful
news and information.
|
|
|
|
Useful Links
Below you will find several links for Marketing
Automation tools, resources, and reports:
Don’t forget to join the Marketing
Operations office hours on the first Wednesday of the month at 9 am EST if
you have any questions! The next session is October 9. You can register
or pre-submit any questions/topic
ideas through the Marketing Operations Toolbox.
|
|
You
receive this newsletter because you are a member of Global Marketing and
Communications distribution list, or you signed up via the Marketing
Operations Toolbox.
Previous editions of the newsletter are
found here
on the Marketing Operations Toolbox.
|
|
Confidential
– For Internal Use Only
|
|
|
|
|
|
