MARKETING OPERATIONS NEWS

Welcome to the latest edition of the Marketing Operations newsletter which includes the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues. If you have a learning or success to share with the community connect with us. Be the first to share and let others know what is working!

Previous editions of the newsletter can be found here on the Marketing Operations Toolbox.

Marketing Operations Open Office Hours – Join Next Session

Don't miss our next Open Office Hours session on May 3rd at 9am EST. Here's what we'll cover:

• Best Practice: Top 2022 Campaign review by Marketer

• Ask a question - Pre-submit your questions here or ask during the call
• Discuss how to best leverage our systems/process for effective marketing

Register here to receive the monthly invite

Track Your Success: Report MQLs and SQLs by Parent Campaign

We are excited to announce the addition of a new field, Parent Campaign, to our standard MQL and SQL reports in CRM. This new functionality allows you to organize your child campaigns under larger initiatives and gain a more comprehensive view of your marketing performance.

With Parent Campaign, you can:

• Link a campaign to another campaign,
• Help others understand how different campaigns are related to each other and how they contribute to your overall marketing efforts
• Track a series of related campaigns that are all working towards the same goal.
• Get more granular than the Reporting Group

By leveraging Parent Campaign, you can enhance your marketing strategy and gain deeper insights into how your campaigns are performing. Don't wait, start using this new feature today to take your marketing efforts to the next level!"

April Open Office Hours: New Email and Landing Page Templates

In our latest Marketing Operations Open Office Hours, Phil Cuff unveiled the latest Email and Landing Page Templates for 2023. If you couldn't make it to the call, you can still catch up on what you missed by accessing the presentation here.

These new templates have just been released and offer a fresh take on email and landing page design. If you want to stay up-to-date and make the most of the latest templates, be sure to check out the presentation.

And don't forget that all previous Open Office Hour presentations are available for you to browse at your convenience. Stay informed and ahead of the game by accessing our extensive archive of presentations here.

Enable Sales Colleagues with Eloqua Engage and Profiler

Empower your sales team to know your buyers, engage prospects with targeted insights, and provide at-a-glance summaries of each contact's activities over the last few months with Eloqua Engage and Profiler.

With Engage, your sales team can send on-brand emails that provide valuable insights and are personalized to each prospect. Meanwhile, Profiler offers a comprehensive view of your prospect's digital footprint, allowing your team to easily identify key areas of interest and tailor their approach accordingly.

• Fast Eloqua Engage Fact: Did you know that a contact or lead can enter a marketing program based on their engagement with a sales email? This powerful feature ensures that your sales and marketing efforts are working together seamlessly.

To begin using Eloqua Engage and Profiler, Start by visiting our training toolbox for guides and trainings that will help your team make the most of these powerful tools.

Introducing the New Document Ads Format on LinkedIn

We're excited to announce that a new ad format is now available for marketers to use in their Paid Social media campaigns on LinkedIn: Document Ads

This innovative format is perfect for sharing thought leadership content or any other document-based content, such as case studies, guides, and data sheets. It can be used for both awareness and lead generation campaigns, making it a versatile tool for any marketing strategy

With Document Ads, advertisers can promote their documents directly in the LinkedIn feed, allowing members to easily read and download content without leaving the platform. This makes it more convenient for users to engage with your content and increases the likelihood of generating leads and conversions.

To learn more about Document Ads and how they can benefit your marketing campaigns, check out our informative guide here.

Check Out IQVIA’s Global Social Media Content Calendar

To improve global visibility across our organization, the Global Social Team launched a shareable content calendar last year that serves as the framework for the content that IQVIA Global plans to share and promote across our five core social media channels: LinkedIn, Twitter, Facebook, Instagram and YouTube. 

The IQVIA Global Social Media Calendar is manually updated daily to ensure accuracy and reflect content scheduled for posting via our social media scheduling tool, Khoros.

If you want to stay up-to-date with our social media content and plan ahead for your own social media activities, be sure to view and bookmark the IQVIA Global Social Media Calendar by clicking click here. The Social Media Calendar and instructions on how to use it can also be found on the Social Hub in the 'Content' tab here.

Add Personality to Your Web Modules with Flexible Color Options

Did you know that you can customize the colors of many of our redesigned modules to give your pages and content a unique look and feel? It's true.

The next time you’re using our Web Page Module Templates PowerPoint deck, check out the upper right-hand corner of the slides to see what color options are available. There are a variety of brand approved solid colors and gradients to choose from.

Here are just a few of the modules that you can customize:

• Mid-Level Hero Module
• Minimal Hero Module
• Insights Detail Hero Module
• Events Detail Hero Module
• Product Carousel Module
• Accordion Module
• Color Accent Boxes
• And many more!

Adding some color to your web modules is a great way to make your content stand out and add some personality to your pages. So why not give it a try?

Useful Links

Below you will find several links for Marketing Automation tools, resources, and reports

• Marketing Operations Toolbox
• Benchmark report
• Coverage report
• NNC report
• Contact Us

Don’t forget to join in on the Marketing Operations office hours which is on the first Wednesday of the month at 9am EST if you have any questions! The next session is May 3^rd. You can register or pre-submit any questions/topic ideas through the Marketing Operations Toolbox.

Confidential – For Internal Use Only