|
|
External Marketing Activities Process - Improved!
|
In the
April Marketing Automation Open Office Hours, Srujana presented the
improved External Marketing Activities Process.
If you
missed the call and are interested in the following topics, please review
the presentation:
- The What, Why and When of External Activities
- Simplified MS Excel
Template to leverage
- New Request Process on the
MA Toolbox
The best
practice External Marketing Activities presentation can be found here.
|
|
|
|
Marketing Automation Monthly Reporting
The
Marketing Automation Team produces valuable monthly marketing reporting.
Reporting is updated monthly (on the 10th business day of each month)
to help you plan your marketing campaigns and track your success.
The monthly
update includes all Google Data Studio Marketing Dashboards
in addition to:
- Operational
Marketing Reports
- Contact Coverage Report, Email Benchmarks Report, Gated Content Form
Submissions, MQLs, NNCs and Mktg Sourced Opportunities
- SalesForce
Marketing Reports
– MQLs Summary Report by Campaign, MQLs Status Report with Detail,
Campaigns with Campaign Members, MQLs Converted to Opps(SQLs), MQL
Global Pipeline Open Opps
If
you have any questions or have trouble accessing the reports/dashboards,
please reach out to srujana.pavuluri@iqvia.com
or kristen.powell@iqvia.com
|
|
|
MQL Tip – Don’t Link Directly to Email Addresses in Your
Emails
|
|
|
|
|
Be sure
to avoid linking directly to email addresses in your email copy. Every
lead you get needs to either complete a form or click through a link
within an email to match their current lead record up with their digital
and web activity.
If you
are linking directly to personal email inboxes or shared inboxes you will
potentially be losing MQLs and important segmentation and personalization
data you can leverage to drive future MQLs.
Link to forms on campaign landing pages or iqvia.com
instead!
|
|
|
|
Marketing Automation Open Office Hours - Next Session
|
|
|
Get your
questions answered by the Marketing Automation team at our next session of MA Open
Office Hours on 4th May. Join your fellow marketers as we cover
the following:
- Best Practice: Effective
Use of MQL Forms in Campaigns
- Ask a question - Pre-submit
your questions here or ask during the call
- Discuss how to best
leverage our systems/process for effective marketing
Plan to
attend the next MA Open Office Hours on 4th May at 9:am EST. Register
here to receive the monthly invite.
|
|
|
|
|
Know Which IQVIA Emails Are Targeting What Regions
|
|
|
|
|
Remember to
bookmark and use the regional view
of IQVIA’s outreach calendar.The calendar shows which emails are
being delivered to which region and by which marketer. Select the
email name to see more detail including target audience.
As a
reminder, global marketers or regional marketers targeting customers
outside their regions need to provide at least two weeks’ notice to
colleagues within the regions being targeted.
|
|
|
|
|
|
Single Sign-on is Now Enabled for IQVIA Khoros Users
We are excited to
announce that the Global Social Media team has successfully enabled Single
Sign-on within our Social Management tool - Khoros. All internal
employees with Khoros seats can now login here.
Please contact Sandeep Kamboj if you face any issue in accessing the link
or have questions.
**Important: vendors
and individuals outside of IQVIA cannot utilize this feature and are
still required to login with their user id and password (as they do now).
If
you need to be added to the outlook invitation please contact garrett.brennan@iqvia.com
|
|
|
|
|
|
|
|
What’s it Like to Go Through the Lean Facilitator
Certification Journey at IQVIA?
|
|
|
If you ever considered attending the Lean
Facilitator training and obtaining IQVIA’s Lean Facilitator Certification,
then this story is for you! Nicole and Geraldine both completed the
training in November 2021 and got certified this past February, sharing
their joint path in
this great article that
portrays the heartfelt experience of an IQVIAN going through this journey.
|
|
|
Useful Links
|
|
|
|
|
|
Below you will find a number of links for
Marketing Automation tools, resources and reports
·
Marketing Automation Toolbox
·
Benchmark
report
·
Coverage
report
·
NNC report
·
Contact Us
Don’t forget to join in on the Marketing
Automation office hours, which is usually the first Wednesday of every month at 9am EST, if you
have any questions! The next session is May 4th.
You can register or pre-submit any questions/topic ideas through the Marketing Automation
Toolbox.
|
|
|
|
|
|
Confidential
– For Internal Use Only
|
|
|
|
|
