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Easily Email Customers with Eloqua Engage
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Sales and
Marketing users can leverage pre-built IQVIA branded templates that can be
quickly customized to send personalized emails to customers.
- Simply access the Eloqua Engage tab within
Salesforce or click Send Engage Email from a Contact or Lead
record (Google Chrome required)
- Recommended for targeted sends of 1-50 customers
such as event follow up, new product alerts or new salesperson
introductions
- View customer engagement with real time reporting
on email opens and click throughs
- Additional information about Eloqua Engage can be
found in the Training section of the Marketing
Automation Toolbox.
Eloqua
accounts for new joiners will be automatically created about a week after
receiving CRM access. If you have any questions, or are a long-time
employee and need access, please contact the Marketing
Automation team
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Data Hygiene Program Improving Marketing Database Quality
The
Marketing Automation team implements a Data Hygiene Program focused
on continuous improvement of IQVIA’s marketing database. This program
includes ongoing refinements to data mapping logic and rules, status
alignment across databases and other backend updates that improve contact
data quality, quantity & marketability.
Some
notable 2021 database improvements include:
- Adding 82,875 New
Contacts
- Enriching 68,511 Existing
Contacts
- Deleting 414,497 unproductive/”bad”
Contacts
- Increasing membership by 303,722 in
Persona/Bullseye Segments
Find
out how many contacts currently make up a bullseye segment by viewing
the Coverage Report
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Marketing Automation Open Office Hours – Next Session
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Get your
questions answered by the Marketing Automation team at our next session of MA Open Office Hours on March 9th
@9:00am EST. Join your fellow marketers as we
cover the following:
·
Best Practice: Review of frequently asked
questions
·
Ask a question - Pre-submit your questions here or ask during
the call
·
Discuss how to best leverage our
systems/process for effective marketing
Plan to
attend the next MA Open Office Hours on March 9th @9:00am
EST. Register here to receive the monthly invite.
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Best Practice: Analytics and Reporting for Marketers
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In the
February Marketing Automation Open Office Hours, Kristen Powell
presented Analytics
and Reporting for Marketers
If you missed the call and are interested in the following
topics please review the presentation:
- What are MQLs
- Measurement Framework
- Metrics and Resources
The best
practice Analytics and Reporting presentation can be found here.
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IQVIA’s Writing Style Guide and Social Media Best Practices
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Deliver
professional and effective Social Media communications to your audience and
reduce editing time by leveraging the following resources:
- As you know, there are
unique writing styles and conventions for Social Media that often do
not align with other external writing practices. Please refer to
IQVIA’s Channel Best
Practices for
Social Media.
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Marketing Automation Training – Stakeholder
Onboarding/Refresh
The
MA Team will be presenting the next Stakeholder Onboarding/Refresh
training on March 15 @9:00am-10:00am EST. This
session is recommended for marketers new to IQVIA or other marketers who
would like a refresher on executing campaigns and customer outreaches.
The
following subjects will be covered:
- Intro to the MA Team – who we are and what we do
- Customer Email Outreach and related Marketing
Services
- How Stakeholders work with us
- Reporting for Marketers
- Eloqua Sales Tools
Note: If you attended the previous stakeholder trainings
in May or September of 2021 the content for this session is very similar,
so only attend if you want a refresher.
If
you need to be added to the outlook invitation please contact garrett.brennan@iqvia.com
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Useful Links
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Below you will find a number of links for
Marketing Automation tools, resources and reports
1.
Marketing Automation Toolbox
2.
Benchmark
report
3.
Coverage
report
4. NNC report
5.
Contact Us
Don’t forget to join in on the Marketing
Automation office hours, which is usually the first Wednesday of every month at 9am EST, if you
have any questions! The next session is March 9th.
You can register or pre-submit any questions/topic ideas through the Marketing Automation
Toolbox.
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Confidential
– For Internal Use Only
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