MARKETING AUTOMATION NEWS

Welcome to the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues.

If you have learning or success to share with the community connect with us. Be the first to share and let others know what is working!

Marketing Automation Training – Stakeholder Onboarding/Refresh

The MA Team will be presenting the next Stakeholder Onboarding/Refresh training on June 15 @9:00am-10:00am EST.  This session is recommended for marketers new to IQVIA or other marketers who would like a refresher on executing campaigns and customer outreaches.

The following subjects will be covered:

• Intro to the MA Team – who we are and what we do​
• Customer Email Outreach and related Marketing Services​
• How Stakeholders work with us ​
• Reporting for Marketers​
• Eloqua Sales Tools

Note:  If you attended the previous stakeholder trainings the content for this session is very similar, so only attend if you want a refresher.

 If you need to be added to the outlook invitation, please contact garrett.brennan@iqvia.com

Effective Use of MQL Forms in Campaigns

In the May Marketing Automation Open Office Hours, Chiranjeevi Gattam presented on the Effective Use of MQL Forms in Campaigns

If you missed the call and are interested in the following topics, please review the presentation:

• What is a form
• Types of forms
• When to use a form

The best practice Effective Use of MQL Forms presentation can be found here

Review of Service Level Agreement when Requesting a Social Post for our Global Channels

The Global Social Team wants to remind you of our 7-business day SLA when requesting a social post for our global channels. With an increased volume of requests, the 7-business day SLA allows us to ensure that any post going out has time to be quality checked and planned in order to maximize your ROI and achieve your goals.

The social team is here to help support your campaign efforts and increase visibility of content. If you need assistant with content creation, guidance around best practices, or social campaign planning please reach out to Ashley Keravuori or Sandeep Kamboj.

Useful Links

Below you will find a number of links for Marketing Automation tools, resources and reports

·        Marketing Automation Toolbox

·        Benchmark report

·        Coverage report

·        NNC report

·        Contact Us

Don’t forget to join in on the Marketing Automation office hours, which is usually the first Wednesday of every month at 9am EST, if you have any questions! The next session is June 1^st. You can register or pre-submit any questions/topic ideas through the Marketing Automation Toolbox.

Confidential – For Internal Use Only