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MARKETING AUTOMATION NEWS
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Welcome to the latest on best practices, knowledge sharing and
system/process updates for our global and regional sales and marketing colleagues.
If you have learning or success to share with the community connect
with us. Be the
first to share and let others know what is working!
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Marketing Automation Open Office Hours – Next Session
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Get your questions answered by the marketing
automation team at our next session of MA
Open Office Hours on August 4th @9:00am EST. Join your fellow marketers as we
cover the following:
- Best
Practice: Improve Your Segmentation
- Ask a
question - Pre-submit your questions here or ask during the call
- Discuss
how to best leverage our systems/process for effective marketing
Plan to attend the next MA Open Office Hours on August
4th @9:00am EST or email Phil Cuff at Phil.Cuff@iqvia.com if you need to
be added to the Outlook invitation.
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Best Practice: Understanding
List Uploads
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In the July
Marketing Automation Open Office Hours, Kishore presented a best practice
on List Uploads. If you missed the call, please review the
presentation if you’re a marketer interested in the following topics:
- When would a marketer leverage a list upload?
- Where do you go to prepare a list upload?
- What are the minimum field requirements?
- Tips and Takeaways for list uploads
The best
practice List Uploads presentation can be found here
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IQVIA’s Standard Operating Procedure for Social
Media Marketing
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We've updated our IQVIA
Social Media SOPs!
This guide for marketers
includes best practices and a step-by-step process for creating your own
posts across IQVIA social channels. Use the new SOPs to:
- Learn best practices to create great content on
IQVIA Social channels
- Explore tips for listening and engaging your
followers
- Review our how to guide for requesting new regional
or global social media accounts
- Understand steps to manage and monitor a
risk/crisis situation on social.
If you have
any questions or concerns, please reach out to the Social Team: socialmedia@iqvia.com
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Organic Web Reporting Impacted by Cookie Banner Updates
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Reporting
of web traffic has been impacted due to recent updates to the cookie
banners on iqvia.com. Recent reporting shows a drop in organic web
traffic by approximately 50% compared to June.
This does not
necessarily mean traffic has halved, but visitors who value
their data privacy, are increasingly opting-out of accepting cookies which
impacts the amount of data we are able to collect in our reporting.
The changes
included a requirement that visitors explicitly accept cookies before they
can be tracked and additional ways for users to reject cookies. These
updates improve the compliance of iqvia.com and align with global cookie
norms and legal counsel.
If you have
questions please contact Kristen Powell at Kristen.powell@quintiles.com
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Another new Lean
Automation training is available for you!
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Register for the Lean Automation Essentials
program, a brand new and more extensive Lean Automation training (vs. its eLearning). There is a session every month
for you to learn in more detail about this most recent process improvement
methodology at IQVIA. It is available to all employees and you have 2 weeks
to go through 3 hours of content, on your own pace. Don’t worry, it is not
dependent on your time zone. Here you can find out more about it!
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Useful Links
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Below you will find a number of links for
Marketing Automation tools, resources and reports
Be sure to join in on the Marketing
Automation office hours now monthly on a Wednesday at 9am EST if you have
any questions! The next session is August 4th.
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Confidential
– For Internal Use Only
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