MARKETING OPERATIONS NEWS

Welcome to the latest edition of the Marketing Operations newsletter which includes the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues. If you have a learning or success to share with the community connect with us. Be the first to share and let others know what is working!

You are receiving this newsletter because you are a member of global marketing and communications distribution list or you have signed up through the Marketing Operations Toolbox.

Previous editions of the newsletter can be found here on the Marketing Operations Toolbox.

Marketing Operations Open Office Hours – Join Next Session

Join us for our next Open Office Hours session where we will be presenting our New Toolbox design and Marketer Dashboard. Join your fellow marketers on Wednesday November 8^th as we cover the following:

·      Showcase: New Toolbox Design/Marketer Dashboard

·        Ask a question - Pre-submit your questions here or ask during the call

·      Discuss how to best leverage our systems/process for effective marketing.

Plan to attend the next Open Office Hours on November 8^th @ 9am EST. Register here to receive the monthly invite

Redesigned Marketing Operations Toolbox and New Marketer Dashboard

In our continuous efforts to enhance marketer’s experience, two significant improvements are being introduced shortly to make your work process smoother and more efficient.

• Newly redesigned Mktg Ops Toolbox that better reflects our brand, with a sleek, modernized user interface with improved functionality to enhance your experience.

• Introduction of a Marketers Dashboard designed to streamline your workflow by providing an easy-to-navigate platform for viewing and managing all your requests.

We provided an overview of the new enhancements on the M3 (Oct. 31^st) and will have a more in-depth review and walkthrough plus time for questions during our next Open Office Hours (Nov. 8^th)

On-Demand Webinar Strategy and Trend

A significant change is underway in the way content is consumed. There's a growing trend of audiences gravitating towards on-demand webinars. This pattern is noticeable in IQVIA webinars as well as in the ON24 digital engagement benchmarks. IQVIA webinars have seen a 94% surge in on-demand views, and industry benchmarks reveal that 4% of viewers are attending both live and on-demand sessions.

After the live webinar, consider repurposing your webinar content and continue promoting it for on-demand viewing. Doing this can help extend its lifespan, reach a wider audience, and increase attendance rate.

Website Release: Enhancements for Improved Functionality and Customer Experience

We're always working to improve the capabilities of our website and address any bugs that arise. As part of our commitment to continuous improvement, we'd like to highlight several key enhancements going live today that will be of interest to marketers.

Functionality Enhancements for Marketers:

·        Product Carousel Module: Revamped for optimized space utilization, adjusted image and content size, and updated carousel navigation.

·        Card Grid Module:  Now featuring the flexibility to conceal images as required, with automatic padding adjustment for a seamless layout.

·        Quote Module: Enhanced with the option to remove the quote symbol at the top left and permit text to extend across the module when no image or source is included.

·        Graphic Module: modified the carousel navigation to have the navigation dots below and the arrows on the left and right of the module.

·        Lottie Animation extension to Solutions Navigation & Graphics module.  Lottie is a lightweight, file format for animating vector graphics. Example here in the hero module.

·        Analyst Report Page: new taxonomies and filters added to enable new enterprise page.

Improved Customer Experience: 

• Bugs - We have successfully resolved three minor issues that were recently identified.

We value your ideas and feedback. Please share them with us here, and as always, you can review the Web Page Module Template to explore all available modules.

Data Hygiene Program Enhancing Marketing Database Quality

The Marketing Operations team implements a Data Hygiene Program focused on continuous improvement of IQVIA’s marketing database.  This ongoing initiative focuses on refining data mapping logic, aligning statuses across databases, and implementing backend updates to elevate contact data quality, quantity, and marketability. 

Notable database improvements in 2023 thru Q3 include:

• Added 276,620 Bullseye/Persona Segment memberships.
• 273,038 new or enriched marketing contacts.
• Deleted 171,841 unproductive/”bad” contacts.

Find out how many contacts currently make up a bullseye segment by viewing the Coverage Report

October Open Office Hours

In the October Marketing Operations Open Office Hours, Brandon Haslip presented on Optimizing Website Requests.

If you couldn't join us for the call and are interested in gaining valuable insights into the approach, best practices, and key learnings that were presented, we've got you covered. You can easily access the presentation by clicking here.

Plus, don’t forget that all previous Open Office Hour presentations can be found here

IQVIA's Global Social Media Content Calendar Link Update

We have recently updated the link to our shareable Global Social Media Content Calendar, which provides global visibility throughout our organization. This calendar acts as the blueprint for the content that IQVIA Global intends to distribute and highlight on our five primary social media platforms (LinkedIn, Twitter, Facebook, Instagram and YouTube).

To view and bookmark the IQVIA Global Social Media Calendar, click here. The Social Media Calendar and instructions on how to use it can be found on the Social Hub in the 'Content' tab here.

30 minutes is all it takes to start your Lean Journey at IQVIA

Go through the Lean Awareness eLearning to get an introduction to the Lean mindset and key methodologies we apply at IQVIA. If you prefer to ask questions live, then register for this month's webinar via this link (the content is the same). Target audience: employees with little or no experience with Lean. For questions contact us - Central Lean Team.

Useful Links

Below you will find several links for Marketing Automation tools, resources, and reports

• Marketing Operations Toolbox
• Benchmark report
• Coverage report
• NNC report
• Contact Us

Don’t forget to join in on the Marketing Operations office hours which is on the first Wednesday of the month at 9am EST if you have any questions! The next session is November 8^th. You can register or pre-submit any questions/topic ideas through the Marketing Operations Toolbox.

Confidential – For Internal Use Only