MARKETING OPERATIONS NEWS

Welcome to the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues. If you have learning or success to share with the community connect with us. Be the first to share and let others know what is working!

Previous editions of the newsletter can be found here on the Marketing Operations Toolbox.

The final Open Office Hours session of 2022 will be a quick-hitting, fun trivia review of key best practices covered in 2022. Join your fellow marketers on December 7th as we cover the following:

·        Best Practice: Review of 2022

·        Ask a question - Pre-submit your questions here or ask during the call

·      Discuss how to best leverage our systems/process for effective marketing

Plan to attend the next Open Office Hours on December 7th @ 9am EST. Register here to receive the monthly invite.

2022 Holiday Card Templates are now available

The 2022 holiday cards are now available on Brand World.

This year, in addition to Outlook and Eloqua templates, we have also released three square format and three landscape format social media animations that you can use on your personal social media channels.

Make sure to download the 2022 Holiday Email Options and Instructions PowerPoint and check the full Go IQ article to learn more about the cards and how to use them correctly.

Plan your 2023 Campaigns

As we approach the new year, we have added the option to select 2023 for your campaign related requests on the Marketing Operations Toolbox.  So feel free to submit 2023 Campaigns as needed.

This functionality is available within the campaign information section on all request types including outreach request, campaign codes, landing pages, and engage emails.

IQVIA.com & Content Publishing Update

We appreciate everyone’s support as the Enterprise Marketing, Enterprise Brand & Creative, and Marketing Operations teams works toward deploying a redesigned IQVIA.com.

We thank everyone for submitting their content ahead of the freeze. The team successfully handled all incoming requests before the deadline - a 30% increase in requests compared to IQVIA’s monthly average. We know many of you worked hard to complete your website requests - thank you for this effort!

The newly redesigned IQVA.com is targeted to launch by December 15^th. With a successful launch, the content freeze will be lifted with normal publishing scheduled to restart on December 19^th.

As a reminder until that time:

• With the exception of business-critical updates, all website requests will be put on hold until post-launch.
• All content on IQVIA.com will be frozen until Dec 19^th, including Ceros modules.
• All critical business needs must be approved by Jen Hillyer. 
• You can submit requests for publishing before or after the Dec 19^th date.

If you have questions about why we are requiring a content freeze, you can read our iQ blog post about the process. If you have any additional questions, please reach out directly to David LeBouef and Jon Deutsch.

Thank you for your support as we upgrade the website

Paid Campaign Management

In the Novembers Marketing Operations Open Office Hours, Hemanat Galagali presented on Paid Campaign Management. If you missed the call and are interested in the following topics, please review the presentation:

• Planning for Paid Campaign Activity
• Key Tasks and Responsibilities
• High level steps

The presentation on Paid Campaign Management can be found here.

Plus, don’t forget that all previous Open Office Hour presentations can be found here.

Grow Your Skills and IQVIA Career with LinkedIn Learning

With over 16,000+ online courses, LinkedIn Learning bridges the gap between the career you want and the skills you need. View this on demand webcast by IQVIA Global Talent and Learning experts for an introduction and capability highlights of this individual professional development tool.

This session will highlight:

• What is LinkedIn Learning?
• How to access LinkedIn Learning, including using the mobile app
• Tips & tricks for leveraging LinkedIn Learning

Useful Links

Below you will find a number of links for Marketing Operations tools, resources and reports

·        Marketing Operations Toolbox

·        Benchmark report

·        Coverage report

·        NNC report

·        Contact Us

Don’t forget to join in on the Marketing Operations Open Office hours, which is usually the first Wednesday of every month at 9am EST, if you have any questions! The next session is December 7th. You can register or pre-submit any questions/topic ideas through the Marketing Operations Toolbox.

Confidential – For Internal Use Only