MARKETING OPERATIONS NEWS

Welcome to the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues. If you have learning or success to share with the community connect with us. Be the first to share and let others know what is working!

Previous editions of the newsletter can be found here on the Marketing Operations Toolbox.

Get your questions answered by the Marketing Operations team at our next session of Open Office Hours on October 5th.  Join your fellow marketers as we cover the following:

·        Best Practice: Recommended Channel KPIs

·        Ask a question - Pre-submit your questions here or ask during the call

·      Discuss how to best leverage our systems/process for effective marketing

Plan to attend the next Open Office Hours on October 5th @ 9am EST. Register here to receive the monthly invite.

New Navigation Released for IQVIA.com

We are pleased to announce that an updated navigation is now live for IQVIA.com. The new navigation, designed with our users in mind, provides an improved interface allowing for easier access to our solutions and products and new features for promotional content opportunities.

In addition to the new primary navigation, we have launched regional-specific navigations specifically for country sites.

A big thank you to the Enterprise Marketing and Creative teams for getting this new website experience up and running!

New Contact for Inside Sales Pipeline Team

Taylor Wright was recently promoted to Associate Manager of the Pipeline Fulfilment team within Global Inside Sales. The Pipeline team is responsible for enterprise MQL triage and follow up. 

Moving forward, please direct all your MQL related questions and triaging details directly to Taylor

Check Out Two New Personas to Target

You now have the option to select one of these new Personas for your email outreach:

• Technology: Andrés - Digital Transformation
• Commercial: Lee – Commercial Operations

You can find these persona segments in the Target Audience section of your outreach request form:

Marketing Operations Toolbox Improvements

Updates. If you missed the call and are interested in the following topics, please review the presentation:

• Improved Layout & Navigation
• Ability to Contact Mktg Ops directly from the Toolbox (eliminate emails!)
• Much improved FAQs and Help sections

The presentation on Toolbox Updates can be found here.

Plus, don’t forget that all previous Open Office Hour presentations can be found here.

Create a Winning Hashtag Strategy for Social Media

While hashtags have been a part of the social media landscape for a long time, many marketers are still not clear on the use and value of hashtags, or how to choose the right tags to include in their posts.

To help you create a winning hashtag strategy, we’ve created a Hashtag Guide with quick tips, tricks and best practices.

For more resources on social media, check out the Social Media Hub here.

LEAN Can Contribute to Your Career Development at IQVIA

Lean can help you in many areas at IQVIA, such as becoming empowered to facilitate projects and bring process improvement ideas to life.  However, did you know that Lean can also help you with career development? Find out how in this article (1-minute read).

Useful Links

Below you will find a number of links for Marketing Operations tools, resources and reports

·        Marketing Operations Toolbox

·        Benchmark report

·        Coverage report

·        NNC report

·        Contact Us

Don’t forget to join in on the Marketing Operations Open Office hours, which is usually the first Wednesday of every month at 9am EST, if you have any questions! The next session is October 5^th. You can register or pre-submit any questions/topic ideas through the Marketing Operations Toolbox.

Confidential – For Internal Use Only