MARKETING OPERATIONS NEWS

Welcome to the latest edition of the Marketing Operations newsletter which includes the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues. If you have a learning or success to share with the community connect with us. Be the first to share and let others know what is working!

Previous editions of the newsletter can be found here on the Marketing Operations Toolbox.

Marketing Operations Open Office Hours – Join Next Session

Join us for our next Open Office Hours session where we will be presenting on SEO (Search Engine Optimization) Best Practices. Join your fellow marketers on Wednesday July 12^th as we cover the following:

·        Best Practice: SEO Best Practices

·        Ask a question - Pre-submit your questions here or ask during the call

·      Discuss how to best leverage our systems/process for effective marketing

Plan to attend the next Open Office Hours on July 12^th @ 9am EST. Register here to receive the monthly invite.

Reminder: Website Requests Now on the Mktg Ops Toolbox

During our June Open Office Hours, we introduced the Website Requests Form on the Marketing Operations Toolbox, aimed at streamlining the website request process. This new form replaces multiple forms that were previously available on VIA but have since been removed

From now on, website requests should be submitted using the SmartSheet form, which can be accessed through the Marketing Operations Toolbox.

Please be aware that due to backend workflows with other teams, content publishing requests should still be made through the proper VIA ticket.

If you have any questions or need further guidance, feel free to reach out to our team.

Transitioning to GA4: Unlocking Enhanced Data Insights

Get ready for the upcoming transition to Google Analytics 4 (GA4) on July 1^st, 2023. This update will have a significant impact on your marketing efforts. GA4 introduces an enhanced data model that focuses on analyzing user behavior across platforms and devices, providing deeper insights into customer journeys.

Stay proactive and familiarize yourself with the updated features of GA4 to ensure a smooth transition. By doing so, you can continue leveraging the full potential of analytics for driving your marketing strategies forward.

We recently conducted a comprehensive overview of Google Analytics 4 (GA4), If you missed the presentation or would like to revisit the information, you can access the presentation here.

New Intake Forms & Updated Toolbox

In the June Marketing Operations Open Office Hours, Phil Cuff presented the New intake forms and updated Marketing Operations Toolbox.

If you could not join us for the call and wanted to understand more about the new forms and updates, then you can access the presentation here.

Plus, don’t forget that all previous Open Office Hour presentations can be found here.

Organic Social Forms Transitioning to SmartSheet in July

In July we will be transitioning the Organic Social request form from VIA to SmartSheet, as previously communicated. This means that all Organic Social requests will then be submitted through the Marketing Operations Toolbox. While the form's appearance may differ, the questions and required information will remain familiar to those of you working on social campaigns.

This change is a part of our ongoing commitment to enhance productivity for both Marketers and the Marketing Operations Activation Team. By consolidating all request forms and backend processes within a single platform (Smartsheet), we aim to streamline operations and improve efficiency.

The current VIA form is currently accessible through the Marketing Operations Toolbox; however, once we go live it will redirect users to the new SmartSheet form.

Stay tuned for further updates and guidance on this important change.

Social Media Open Office Hours: Attend the Next Session

Each month, the social media team hosts open office hours to discuss new trends, provide tools/process updates, and answer questions from marketers. Join us on Tuesday, July 18 for one of the two sessions offered.

To accommodate our marketing community around the globe, the team offers two different session times. Feel free to join the one that works best for your schedule:

• Option 1: Tuesday, July 18 at 9:00am EST
• Option 2: Tuesday, July 18 at 8:30pm EST

If you don’t have the invitation(s) on your calendar, please reach out to Ashley Riley, Enterprise Marketing Manager, and she will forward them to you.

Useful Links

Below you will find several links for Marketing Automation tools, resources, and reports

• Marketing Operations Toolbox
• Benchmark report
• Coverage report
• NNC report
• Contact Us

Don’t forget to join in on the Marketing Operations office hours which is on the first Wednesday of the month at 9am EST if you have any questions! The next session is July 12^th. You can register or pre-submit any questions/topic ideas through the Marketing Operations Toolbox.

Confidential – For Internal Use Only