MARKETING AUTOMATION NEWS

Welcome to the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues.

If you have learning or success to share with the community connect with us. Be the first to share and let others know what is working!

Enhancements – Marketing/Inside Sales Playbook (CRM)

The latest release of the Marketing/Inside Sales Playbook includes three substantial enhancements for users:

1. A new My Campaigns component on the homepage displays all Active Campaigns where users are listed as the Marketing Lead
2. An improved MQL Task component on the homepage has been overhauled to provide more information and an expanded filter capability
3. You can now utilize the Intake App by selected 'New Intake RFP' or 'Intake RFP Opp Search' on Account/Contact/Opportunity pages

Email Metrics Impact of Apple Mail Privacy Protection

Apple released a new Mail Privacy Protection (MPP) policy in mid-September across their newest operating systems.  MPP is a new privacy protection for the Apple mail app that provides recipients the choice to share their email activity with senders.

When a user enables MPP, senders will be unable to discern whether a recipient opened an email or if the message was “opened” automatically by the Apple mail app. 

The expectation is that most or all emails to the Apple mail app (~20% of IQVIA recipients) will show as “opened”.

Metrics for email Open rates will become somewhat more unreliable and you should be cautious about comparing “before and after” metrics. 

We recommend increasing focus on engagement metrics like click-throughs, registrations and MQL conversions. The Marketing Automation Team will be monitoring the situation and provide further updates as warranted.

Best Practice: Eloqua Engage & Profiler

In the September Marketing Automation Open Office Hours, Natalie presented a best practice on Eloqua Engage and Profiler.  If you missed the call and are interested in the following topics please review the presentation:

• Benefits of Engage and Profiler
• Using Engage
• Engage Reporting
• Eloqua Profiler Web Alerts

The best practice Eloqua Engage & Profiler presentation can be found here

Join Your Colleagues at Social Media Open Office Hours  

Get your questions answered by the Social Media Team. Social Media Open Office Hours will now be held bi-monthly, Wednesdays at 9:30am EST, and cover the following:

• Learn about a tip or best practice
• Ask a question
• Discuss how to best leverage our systems/process for effective marketing

Plan to attend the next Social Media Open Office Hours on October 13^th  by Clicking Here or email Sandeep Kamboj at skamboj@in.imshelath.com to be added to the Outlook invitation.

10 Years Lean News from Jim Berkshire & Vesna Lindtner

We launched the 10th anniversary of IQVIA’s Lean program in February with the goal of empowering you to make a difference with Lean, and since then we have seen your desire to do it increase at an incredible pace. Your contributions to this celebration have been fantastic, and we have therefore shared some exciting news with you in our most recent corporate communication, including the new Lean eBook which you can download here.

Useful Links

Below you will find a number of links for Marketing Automation tools, resources and reports

·        Marketing Automation Toolbox

·        Benchmark report

·        Coverage report

·        NNC report

·        Contact Us

Don’t forget to join in on the Marketing Automation office hours which is now monthly on a Wednesday at 9am EST if you have any questions! The next session is October 6th. You can register or pre-submit any questions/topic ideas through the Marketing Automation Toolbox.

Confidential – For Internal Use Only