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MARKETING AUTOMATION NEWS
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Welcome to the latest on best practices, knowledge sharing and
system/process updates for our global and regional sales and marketing colleagues.
If you have learning or success
to share with the community connect with us. Be the first to
share and let others know what is working!
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MA Toolbox: Newsletter and Open Office Hours Sections - New
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Your
one stop location for all things Marketing Automation continues to
evolve. The Marketing
Automation Toolbox has added new sections which allow you to:
- View
past MA Newsletters
- Register
to receive the MA Newsletter and suggest topics
- Sign up
to attend MA Open Office Hours and pre-submit questions
If
you have suggestions for additional improvements please contact Phil.Cuff@iqvia.com
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Marketing Automation Open Office Hours – Next Session
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Get your questions answered by the
Marketing Automation team at our next session
of MA Open Office Hours on September 1st @9:00am
EST. Join your fellow
marketers as we cover the following:
- Best
Practice: Eloqua Engage & Profiler
- Ask a
question - Pre-submit your questions here or ask during the call
- Discuss
how to best leverage our systems/process for effective marketing
Plan to attend the next MA Open
Office Hours on September 1st @9:00am EST. Register here to receive the
monthly invite.
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Best Practice: Improve your
Segmentation
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In
the August Marketing Automation Open Office Hours, Bindhu presented a best
practice on Improving Segmentation. If you missed the call and are
interested in the following topics please review the presentation:
- What is a segment
- Types of segments
- Exclusions that are applied
- Tips and Takeaways for segmentation
The
best practice Improve your Segmentation presentation can be found here
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IQVIA's Social Media Center of Excellence - Refreshed and
Updated
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Your one
stop resource page for all social media related information. The Social Media Center of Excellence offers guidelines
and resources that every marketer must refer to while preparing a social
campaign:
If you
have any questions, feedback or concerns, please reach out to the Social
Team: socialmedia@iqvia.com
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Data Hygiene Program Improves Marketing Database Quality
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The
Marketing Automation team implements a Data Hygiene Program focused
on continuous improvement of IQVIA’s marketing database. This program
includes regular refinements to data mapping logic and rules, status
alignment across databases and other backend updates that improve contact
data quality.
Some
key 2021 database updates completed through July include:
- Adding 53,000 New Contacts
- Enriching 41,000 Existing Contacts
- Deleting 374,537 unproductive/”bad” Contacts
- Increasing membership by 198,316 in
Person/Bullseye Segments
Find
out how many contacts make up a bullseye segment by viewing our Coverage Report
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Upcoming Lean
Automation Essentials training sessions are available for you!
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Register for the Lean
Automation Essentials program sessions of September 13, October 11,
November 8 or December 6. Learn in more detail about this most recent
process improvement methodology at IQVIA. It is available to all employees
and you have 2 weeks to go through 3 hours of content, on your own pace.
Don’t worry, it is not dependent on your time zone. Here you can find out
more about it!
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Useful Links
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Below you will find a number
of links for Marketing Automation tools, resources and reports
Don’t forget to join in on
the Marketing Automation office hours which is now monthly on a Wednesday
at 9am EST if you have any questions! The next session is September 1st. You can register or pre-submit any questions/topic
ideas
through the Marketing Automation Toolbox.
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Confidential
– For Internal Use Only
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