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MARKETING OPERATIONS NEWS
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Welcome to the first edition of the Marketing Operation newsletter
for 2023 which includes the latest on best practices, knowledge
sharing and system/process updates for our
global and regional sales and marketing
colleagues. If you have a learning or success to share with the community connect with us. Be the first to
share and let others know what is working!
Previous editions of the newsletter can be
found here on the Marketing
Operations Toolbox.
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Marketing Operations Open Office Hours – Attend Next Session
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Join
us for our next Open Office Hours session where we will be available
(including special guests Jon Deutsch & Erin Rabbit) for
questions/discussion on the IQVIA.com Redesign. Join your fellow
marketers on Wednesday February 1st as we cover the
following:
·
Best Practice: IQVIA.com Redesign resources
·
Ask a question - Pre-submit your questions here
or ask during the call
·
Discuss how to best leverage our
systems/process for effective marketing
Plan
to attend the next Open Office Hours on February 1st @ 9am
EST. Register here
to receive the monthly invite.
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Key Strategies of the Top Performing Email Campaign of 2022
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The top-performing Eloqua email Campaign of the year
highlights some key strategies that you may be able to leverage to improve
your email results in 2023.
Top performing Campaign: 2022_Q1Nurture_GBU_RWS_CA
Marketers: Matthias Koch and Clint Allen
https://secure.constellation.iqvia.com/Q1Nurture
Key Strategies:
- Compelling subject line to
drive email opens: included “the value of”
- Targeted segmentation:
includes a mix of persona and behavioural data segments
- Intelligent sequencing:
crafted 3 emails nurture
- Easy and prominent way to
reach out: Contact Us blue bar at bottom of emails
Note: We plan to include this campaign in the April Marketing
Operations Open Office Hours (05-April, 9:00-9:30am EST) as part of a
review/question session for best performing Campaigns from 2022.
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Best Practice: Understanding the MQL Journey
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In
the January Marketing Operations Open Office Hours, Garrett Brennan and
Taylor Wright from Inside Sales presented on Understanding the MQL
Journey.
If
you missed the call and are interested in the following topics, please
review the presentation:
- What are MQLs?
- Campaign Triage vs Playbook
- Inside Sales Process
- MQL
Tracking and Reporting
The
presentation on Understanding the MQL Journey can be found here.
Plus,
don’t forget that all previous Open Office Hour presentations can be found here
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Marketing Operations Toolbox Features
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Don’t forget about the
user-friendly enhancements recently made to the Marketing
Operations Toolbox.
- The new easy to use Contact
Us form can be used for all enquiries to the team. Using this form rather than email
allows us to triage, track and action requests more efficiently.
- An updated and more comprehensive FAQs section
provides answers to commonly asked questions. We recommend reviewing
this section first and then contacting us if you can’t find your
answer.
We also invite you to share
suggestions to include in the FAQs so feel free to submit through the Contact
Us form
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2023 Paid LinkedIn Benchmarks
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Measuring paid performance helps us understand the
quality and effectiveness of our strategy and benchmarking is the easiest
way for you to evaluate if there is room for improvement in your campaigns.
To make your ads more successful we have got customized Q1
LinkedIn benchmarks for paid campaigns
provided to us by LinkedIn.
If you have any questions, please reach out to Hemant Galagali and Ashley Keravuori.
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Did you know
there is a new environmental sustainability focused Community at IQVIA?
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Yes, that’s true and you can
join it today! It’s the LEAN For Sustainability Influencer Community
where we bring together IQVIANs who are passionate about driving
an environmentally sustainable culture, at a personal and organizational
level, to play our part in doing the right thing for the environment. Find
out more in this LFS page to see if you’d like to join the other 185
members and connect with fellow IQVIANs on our Yammer Community. You can also reach out to Simão Praxedes &
Jennifer Fabry if you have further questions.
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Useful Links
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Below you will find several links for Marketing Automation tools, resources, and reports
Don’t forget
to join in on the Marketing Operations office hours which is on the first
Wednesday of the month at 9am EST if you have any questions! The next
session is February 1st. You can register
or pre-submit any questions/topic
ideas through the Marketing Operations Toolbox.
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Confidential
– For Internal Use Only
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