MARKETING OPERATIONS NEWS

Welcome to the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues. If you have learning or success to share with the community connect with us. Be the first to share and let others know what is working!

Previous editions of the newsletter can be found here on the Marketing Operations Toolbox.

Marketing Operation Open Office Hours – Attend Next Session

Get your questions answered by the Marketing Operations team at our next session of Open Office Hours on August 3^rd.  Join your fellow marketers as we cover the following:

·        Best Practice: Email Fundamentals Best Practices

·        Ask a question - Pre-submit your questions here or ask during the call

·      Discuss how to best leverage our systems/process for effective marketing

Plan to attend the next Open Office Hours on August 3^rd @ 9:am EST. Register here to receive the monthly invite.

The Future of Analytics – Google Analytics 4 Update

Google recently announced that the legacy version of Google Analytics that has been used and widely adopted since 2012 will be deprecated in 2023 and replaced with Google Analytics 4 (GA4).

In preparation Marketing Operations has taken the following steps thus far:

We have already started to test and create standard reports with GA4 to set IQVIA up for a seamless transition to GA4.  Look for additional updates as we get closer to the full transition.

Interested in learning more? Here are some GA4 resources below:

0. GA4 PDF Overview
1. GA training session Part 1
2. GA training session Part 2

Understand Email Frequency Management & Planning

In the July Marketing Operations Open Office Hours, Phil Cuff presented Email Frequency Management & Planning. If you missed the call and are interested in the following topics, please review the presentation:

• Marketing & Email Planning
• Using the Calendars for collaborating with colleagues
• Stoplight program and shared filter

The best practice Email Frequency Management & Planning presentation can be found here. Plus, don’t forget that all previous Open Office Hour presentations can be found here.

Take Advantage of New Website Tagging Enhancements

Many marketing teams have begun utilizing the new tagging features rolled out in June. Reach out to the Web Ops team on VIA if you are interested in retagging your thought leadership content on IQVIA.com to utilize the new features such as:

• Enhanced Reporting Capabilities
• Dynamic Multi Card Modules
• Solutions Filters

The best practice Improved Tagging for Thought Leadership presentation explaining the features can be found here.

IQVIA Global 2022 Social Media Strategy

The IQVIA Global Social Media team recently rolled out our new Global Social Media Strategy which contains tips, tricks, and recommendations to help improve content quality, consistency, and performance.

The Global Social Media Strategy contains 7 elements. If you were unable to attend our calls you can watch the recordings and view the PowerPoint decks which are linked below.

1. Content and Messaging
2. Creative Inspiration
3. Channel Best Practices
4. Planning and Publishing
5. Measurement Benchmarks
6. Employee Advocacy
7. Paid Social Media

To learn more about our Global Social Media Strategy and view other social media resources visit the Social Media Hub here.

Explore and Benefit From the New Lean BPI Site Today!

The new Lean Business Process Improvement (BPI) site provides you with a wider variety of content and resources available to support your Lean Journey at IQVIA. Access the site here and find out more in this Go IQ post.

Useful Links

Below you will find a number of links for Marketing Operations tools, resources and reports

·        Marketing Operations Toolbox

·        Benchmark report

·        Coverage report

·        NNC report

·        Contact Us

Don’t forget to join in on the Marketing Operations office hours which is on the first Wednesday of a month at 9am EST if you have any questions! The next session is 3^rd August. You can register or pre-submit any questions/topic ideas through the Marketing Automation Toolbox.

Confidential – For Internal Use Only