|
As we begin
2022, I want to thank our stakeholders for a productive past year working
in partnership with our team. Whether offering day-to-day support for
your go-to-market efforts, providing system updates, cleaning contact data,
or building dashboards to monitor campaign outcomes – we all continue
to be committed and diligent in delivering to our business partners and
customers.
In our year
end survey, we asked you to consider your OVERALL experience with our team
and processes. Over 91% of those completing the survey responded they
were Satisfied or Very Satisfied. I could not be prouder of
our team for this validation from you, especially in these extraordinary
times.
Other
team highlights from 2021 include:
- Supported marketers to generate ~18,500 MQLs tied
to $105MM in revenue
- Executed 6,100 deliverables across email and social
to prospects & customers
- ~130 dashboard or reports delivered (including 37
of those on a monthly basis)
- Deployed 60 improvements to our systems, including
a new experience for Sales and Marketing users in Salesforce (CRM)
- Launched quarterly onboarding sessions and
relaunched Open Office hours to include more best practices and
learning
- Designed
and launched a new segmentation tool (read more below)
We remain
committed to explore and deliver on Bolder, Smarter, and Leaner ways to
support your strategy and meet IQVIA’s goal of 20 by 25. As we look
ahead, your constructive feedback from our survey will inform our 2022
objectives. We are excited about the new year and look forward to our
continued partnership.
David
LeBouef
Senior
Director, Marketing Operations
|
