MARKETING OPERATIONS NEWS

Welcome to the June edition of the Marketing Operations newsletter which includes the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues.

Let others know what is working! If you have a learning or success to share with the community connect with us.

Marketing Operations Open Office Hours – Join Next Session

Join us for our next Open Office session where we will present the Key considerations for Paid Campaign activity. Join your fellow marketers on Wednesday, July 3 where we will:

·        Showcase: Key considerations for Paid Campaign activity 

·        Ask a question - Pre-submit your questions here or ask during the call. 

·        Discuss how to best leverage our systems/process for effective marketing. 

Plan to attend the next Open Office Hours on July 3 @ 9am EST. Register here to receive the monthly invite. 

 Best Practice Guidelines for Effective Reporting 

As we prepare for mid-year reporting, it’s crucial to adhere to best practices when presenting data. Ensure transparency and accuracy by consistently including all the applied filters in the report presentation including the data source, data range, and the date the information was retrieved.

This standard approach not only maintains consistency but also boosts the credibility of our reports. Let us make it a habit to incorporate this information into every presentation. Key guidelines for effective reporting can be found here.

Inform Your SEO with Our New IQVIA.com Search Dashboard  

In the June Marketing Operations Open Office Hours, Brandon and Sathya presented on the new IQVIA.com Search Dashboard. If you missed the call and are interested in the topic, please review the presentation: 

·        What is the Search Dashboard? 

·        How to use the Dashboard 

·        Google Keyword Planner 

The presentation for the IQVIA.com Search Dashboard can be found, here and a recording of the session can be accessed here. 

Plus, don’t forget that all previous Open Office Hour presentations can be found here.

Website Enhancements for Improved Functionality and Customer Experience 

As part of our commitment to continuous improvement we'd like to highlight several key enhancements coming to the website. These will be live in the next week.

New Module – Tabbed Popup Widget: designed for a suite of products or multiple related offerings/topics, this interactive module opens content within a pop-up window to allow visitors to deep dive into content without leaving the page. The intuitive UX streamlines navigation and enhances the user experience.

Hero Module: we’ve optimized the headline section of the hero module to be more effective and flexible. 

We value your ideas and feedback. Please share them with us here.

We encourage you to download and review the Web Page Module Template to explore all the available modules you can add to your pages. You’ll find the link in Brand World on this page. 

Automatically Sync Your Madison Logic Campaigns 

If you’re currently using Madison Logic for your marketing campaigns, we have a solution that can save you effort and speed up your MQLs to sales faster. Our integration automatically synchs data from a Madison Logic webform directly into Salesforce.  By integrating Madison Logic and Eloqua, your data will flow seamlessly into Salesforce, eliminating the manual data upload process through external activities. 

For further details about this integration, please contact us.

Drive Campaign Performance from AI Powered Search Ads

Responsive search ads harness the prowess of Google AI to curate compelling combinations of headlines and descriptions. Previously, ads would typically display a minimum of two headlines.

However, Google's AI has identified scenarios where showcasing a single headline can lead to superior performance. This optimization ensures that your ads are tailored precisely to meet the needs of your target audience. Read Google’s guidelines to learn more. 

For more details contact Hemant Galagali or Sandeep Kamboj.

New Co-promotional Guidelines for Social Media 
 

In May, we launched updated guidelines for co-promotional posts on IQVIA’s social media channels. 

You can find more information about these guidelines in the links below: 

·        View our new guidelines on Brand World. 

·        See the full deck explaining the new guidelines and accompanying visuals. 

·        Watch the recording from the GMCC or the recording from the Social Media office hours. 

Questions? Please reach out to Danielle Schmidt, Global Social Media Manager. 

7 Languages Now Available in the Lean Awareness eLearning 

Lean Awareness eLearning is now available in 7 languages: English, German, Spanish, French, Japanese, Chinese and Portuguese (Brazilian). You choose the desired language at the start of the eLearning practice. Click here to learn more. 

Explore the full LEAN Training Curriculum and Certifications here.

Useful Links

Below you will find several links for Marketing Automation tools, resources, and reports:

• Marketing Operations Toolbox
• Marketing Operations FAQs
• Request a Report
• Benchmark Report
• Coverage Report
• NNC Report
• Contact Us

Don’t forget to join in on the Marketing Operations office hours which is on the first Wednesday of the month at 9am EST if you have any questions! The next session is July 3^rd. You can register or pre-submit any questions/topic ideas through the Marketing Operations Toolbox.

You receive this newsletter because you are a member of Global Marketing and Communications distribution list, or you signed up via the Marketing Operations Toolbox. 

Previous editions of the newsletter are found here on the Marketing Operations Toolbox. 

Confidential – For Internal Use Only