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Marketing Operations Open Office Hours – Attend Next
Session
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Get your
questions answered by the Marketing Operations team at our next session of Open Office Hours on November
2nd. Join
your fellow marketers as we cover the following:
·
Best Practice: Paid Social
·
Ask a question - Pre-submit your questions here
or ask during the call
·
Discuss how to best leverage our
systems/process for effective marketing
Plan to
attend the next Open Office Hours on November 2nd @ 9am EST. Register
here
to receive the monthly invite.
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Marketing Operations Toolbox Enhancements reminder
A reminder
of the key user-friendly enhancements recently made to the Marketing
Operations Toolbox.
- The new easy to use Contact
Us form can be used for all enquiries to the team. Using this form rather than email allows us
to triage, track and action requests more efficiently.
- An updated and more comprehensive FAQs
section provides answers to commonly asked questions. We recommend
reviewing this section first and then contacting us if you can’t find
your answer.
We also invite
you to share suggestions to include in the FAQs so feel free to submit
through the Contact
Us form
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IQVIA.com Redesign: November Content Publishing Freeze
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Thank you
all for supporting the upcoming redesign of IQVIA.com and the previously
announced content publishing freeze scheduled to start on November 1
and continue for approximately four weeks.
If you’re
interested in the website redesign quality control process and the content
publishing freeze, please read Ben Sieve’s blog post IQVIA.com
November Content Publishing Freeze: What you Should Know
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Ensure Timely and Quality Uploads to
Eloqua/Salesforce
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When
requesting marketing uploads (general data or external activities) please
remember these tips to limit delays or issues in completing the upload:
- All required fields must be provided, or the
contact will not be
uploaded
- IQVIA employees and known competitors should
be removed
- To support personalization all data should be
formatted with correct capitalization (John Smith; Senior
Director)
- If a person has multiple activities from an
event only include the highest response
plus the MQLs (Requested Follow-up and Request for Proposal) in
separate rows
- Format is critical:1 email address per cell,
no hard returns in cells, no extra spaces at the beginning or end of the
data, etc.
- Detailed instructions are provided in this Guide
- Ready? Submit your contacts to upload here!
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Review Recommended KPIs
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In the
October Marketing Operations Open Office Hours, Kristen Powell
presented on Recommended KPIs. If you missed the call
and are interested in the following topics, please review the presentation:
- What are KPIs?
- Where KPIs fit
- Example KPIs
The
presentation on Recommended KPIs can be found here.
Plus, don’t forget that all previous Open Office Hour
presentations can be found here.
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How to Plan Your Content for Global Social Channels
Looking to have your content featured on IQVIA?
Please review the guidelines prior to submitting the
social request form
to ensure your content meets all requirements. Any content submitted
in the request form will be evaluated based on these 4 questions:
- Is your content global in
nature?
- Does this
content support one of our three social media goals: promote the
brand, enhance our reputation, or
support the business?
- Does this content meet all
brand guidelines?
- Is your content formatted
for social media (i.e., video length and image sizing)?
To
ensure that your content is formatted correctly for social, visit our
article on the Social
Media Community Hub.
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Marketing Reporting for September Available
The marketing operations monthly reporting for
September 2022 is completed and available on Sharepoint.
This monthly update includes all Google Data Studio marketing dashboards in
addition to the standard source reports.
Reach out to Kristen Powell or Srujana Pavaluri if you have any questions.
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Register for 2023
Lean Trainings today!
Check out this
BPI page to get access to:
·
Registration links
for all 2023 Lean training sessions
·
Full Lean &
Lean Automation Curriculum
·
Available Lean
certifications
·
Training
descriptions to understand which fits you best
If you need any further support to include Lean in
your career path, reach out to IQVIA’s
Central Lean Team. We look forward to seeing you empowering
yourself on your Lean Journey at IQVIA!
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Useful Links
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Below you will find a number of links for
Marketing Operations tools, resources and reports
·
Marketing
Operations Toolbox
·
Benchmark report
·
Coverage report
·
NNC report
·
Contact
Us
Don’t forget to join in on the Marketing
Operations Open Office hours, which is usually the first Wednesday of every month at 9am EST, if you
have any questions! The next session is November 2nd. You
can register
or pre-submit any questions/topic
ideas through the Marketing Operations Toolbox.
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Confidential
– For Internal Use Only
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