MARKETING OPERATIONS NEWS Happy New Year and welcome to the latest edition of the Marketing Operations newsletter which includes the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues. If you have a learning or success to share with the community connect with us. Be the first to share and let others know what is working! You are receiving this newsletter because you are a member of global marketing and communications distribution list or you have signed up through the Marketing Operations Toolbox. Previous editions of the newsletter can be found here on the Marketing Operations Toolbox. Marketing Operations Open Office Hours – Join Next Session The next Open Office Hours session will revisit Understanding the MQL Journey with special guest presenter Taylor Wright from Global Inside Sales. This has proven to be a popular and engaging session the previous times it has ran. Join your fellow marketers on Wednesday February 14^th as we cover the following: Showcase: Understanding the MQL Journey · Ask a question - Pre-submit your questions here or ask during the call · Discuss how to best leverage our systems/process for effective marketing. Plan to attend the next Open Office Hours on February 14^th @ 9am EST. Register here to receive the monthly invite. Last Call - Participate in our Marketing Operations Survey We are committed to LEAN continuous improvement and ensuring your experience with Marketing Operations is top-notch. To help us achieve this, we would appreciate your participation in a brief survey. Your feedback will offer us insight into your experience and highlight areas for improvement. Your input is extremely valuable to us and has previously been instrumental in implementing changes and enhancements to our team and services. This survey provides an excellent platform for you to share your insights. You can access the survey through this link until February 2^nd. We appreciate your time and feedback. Data Hygiene Program Enhancing Marketing Database Quality The Marketing Operations team implements a Data Hygiene Program focused on continuous improvement of IQVIA’s marketing database.  This ongoing initiative focuses on refining data mapping logic, aligning statuses across databases, and implementing backend updates to elevate contact data quality, quantity, and marketability. Notable 2023 marketing database improvements include: •           Added 303,559 Bullseye/Persona Segment memberships •           151,863 new or enriched marketable contacts added •           Deleted 229,284 unproductive/”bad” contacts Find out how many contacts currently make up a bullseye segment by viewing the Coverage Report. Meet IQVIA’s Global Privacy Team In the most recent Global Marcom call our Global Privacy provided a brief overview of their organization and shared some best practices and principles as it relates to marketing and privacy. If you miss the session, you can reference the overview and resources here. Question for Global Privacy can be sent to privacyofficer@iqvia.com Optimizing Your IQVIA Marketing Channels: MQLs vs. SQLs As we all know, different channels can have varying effectiveness at different stages of the customer journey. So far this year the IQVIA data has revealed: The top MQL channels are Organic Search, Webinars and Email campaigns. The top SQL channels - Organic Search, Paid Search and Email campaigns. As you plan your 2024 strategy, keep these channel insights in mind to help you reach your goals more effectively.  Optimize your marketing channels with the best MQL and SQL strategies. January Open Office Hours In the January Marketing Operations Open Office Hours, Kristen Powell presented the 2023 Marketing Performance Review. If you missed the call and are interested in understanding what some of the best performing campaigns of last year were you can access the presentation here. Plus, don’t forget that all previous Open Office Hour presentations can be found here. Eloqua Engage Updates - coming soon Beginning on February 17th, you'll observe some minor changes in Eloqua Engage, which are part of Oracle's latest quarterly release. Users will experience a streamlined message editor view in Engage, plus the following: Refreshed field merge and signature field token appearance Simplified editable content / locked content view The editing toolbar within Engage will also undergo a refresh: Revamped font list to align with Eloqua Pixel based font sizing based Clear formatting control A strikethrough control will be added For further details or support regarding Engage, feel free to contact our Activation team via the Contact Us form on the Marketing Operations Toolbox Useful Links Below you will find several links for Marketing Automation tools, resources, and reports Marketing Operations Toolbox Benchmark report Coverage report NNC report Contact Us Don’t forget to join in on the Marketing Operations office hours which is on the first Wednesday of the month at 9am EST if you have any questions! The next session is February 14^th. You can register or pre-submit any questions/topic ideas through the Marketing Operations Toolbox. Confidential – For Internal Use Only