MARKETING AUTOMATION NEWS

Welcome to the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues.

If you have learning or success to share with the community connect with us. Be the first to share and let others know what is working!

See Which Channels Are Driving Your Net New Contacts

A new Channel Field has been added to the Net New Contact report so that you can see which channel your NNCs are coming from.

Check It Out Here!   

This new field is informed by the lead source original values in combination with the utm values from form submissions.

Answer questions like:

1.How many NNCs came from Paid Social vs Paid Search?

2.Which channel is driving the most NNCs this year?

3.Have we increase NNCs from Organic Web this year?

Improved Email Results Notification: Coming Soon

You will notice some updates to your email performance notifications in November including:

1. Layout & visual improvements
2. Removal of email open metrics
3. Removal of email forwarding metrics

We have removed these metrics with the release of Apple’s Mail Privacy Protection (MPP) policy that provides recipients the choice to share their email activity with senders. When activated, MPP limits tracking of opens, forwards and IP addresses.  The result is that most or all emails to the Apple mail app will show as “opened”.

We recommend increasing focus on a broader set of engagement metrics like click-throughs, registrations and MQL conversions.

The Marketing Automation Team will be monitoring the situation and provide further updates as warranted.

Best Practice: Email Frequency Management

In the October Marketing Automation Open Office Hours, Phil Cuff presented a best practice on Email Frequency Management.  If you missed the call and are interested in the following topics please review the presentation:

1. Marketing & Email Planning
2. Using the Calendars
3. Stoplight program and shared filter

The best practice Email Frequency Management presentation can be found here

Connect Across IQVIA Social Media Channels

Social Media is all about building community and we have a large community of experts handling our regional and global social media accounts.

This shareable list includes all IQVIA owned social channels with links and their POC’s. You can connect with these experts to discuss proven strategies which will help you achieve better results for your campaigns.

Please contact Sandeep Kamboj from the Global Social Media Team with any questions or access challenges.

Organic Social Can Drive MQLs Too!

We have seen an increase in MQLs from Organic Social since July. Consider utilizing organic social in your marketing plans to drive additional leads & opportunities.

As an example, this social post resulted in an MQL that was converted to an Opportunity and is now in the Developing Proposal phase.

Remember that Campaign Name must be included when posting from Khoros to track MQLs/SQLs from your Campaign

You can Monitor your MQL Statuses here.

Please plan to attend the Dec. 1^st MA Open Office Hours where we will present best practices on driving MQLs from Organic Social.

Useful Links

Below you will find a number of links for Marketing Automation tools, resources and reports

1.      Marketing Automation Toolbox

2.      Benchmark report

3.      Coverage report

4.      NNC report

5.      Contact Us

Don’t forget to join in on the Marketing Automation office hours which is now monthly on a Wednesday at 9am EST if you have any questions! The next session is November 3rd. You can register or pre-submit any questions/topic ideas through the Marketing Automation Toolbox.

Confidential – For Internal Use Only