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MARKETING AUTOMATION NEWS

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Seasons greetings from our final edition of the newsletter for 2021 which includes the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues.

 

If you have learning or success to share with the community connect with us. Be the first to share and let others know what is working!

 

 

 

Welcome to the MA Team

 

The Marketing Automation team has recently welcomed three new members located in Bangalore to focus on Campaign execution.  If you missed the email announcement, here is a brief introduction. 

 

 

Sai Rakshana

Before joining IQVIA Sai spent time as a Marketing Technology Associate at Verticurl  - a leading technology service agency. Sai has a Masters in Computer Applications and 3+ years of experience in Marketing Automation across various marketing automation platforms.

Outside of work, Sai enjoys time with her family and watching TV series.

 

Nivetha V

Prior to joining IQVIA Nivetha was a Marketing Technology Specialist at Verticurl. Nivetha has 3+ years of experience in digital marketing and expertise in marketing automation tools with a focus on lead generation and conversion. In her free time Nivetha likes spending time with her family and dog Tinu, as well as, gardening, exploring new cuisines and taking care of stray dogs within her community.

 

Aaliyah Haarish

Aaliyah brings 3+ years of marketing operations experience, most recently as a Marketing Technology Specialist at Verticurl Marketing India where she worked on B2B marketing campaigns leveraging Eloqua and Salesforce. Outside of work, Aaliyah enjoys time with her husband Haarish and 2 year old son. She also shows interest in singing, re-designing used cloth, and cooking for her family.

 

All three will be working with our marketing stakeholders to deploy marketing campaigns across various Business Units.

 

Welcome to the Team!

 

 

 

 

 

2021 Holiday Card Templates Now Available for Email & Social

 

Sixteen IQVIA Holiday Card Email templates are now available for use across IQVIA.

 

Individuals can leverage the templates by using Eloqua Engage in Salesforce to send personalized emails to customers.  The templates can be found in Engage by searching for “2021_HolidayCard” or filtering by the 2021 Holiday Templates group.

  • To access these templates you must have Salesforce and Engage access

 

Marketers can leverage the templates for an Eloqua Outreach Campaign by following the standard outreach request process starting with the MA Toolbox. Please note that the templates are not available within the outreach request form, so simply select any template and specify the Holiday Card you wish to use in the comments.

 

In addition, six square format and six landscape format holiday-specific Social Media Animations are now available for download and use on your personal social media channels. Visit Brand World to download the available templates: 2021 Holiday (filter for video under “Advanced” in secondary navigation).

 

 

Open Office Hours – Next Session and New Time!

 

Get your questions answered by the Marketing Automation team at our first 2022 session of MA Open Office Hours on January 5th @10:00am EST.  Join your fellow marketers as we cover the following:

 

·        Best Practice: Understanding the MQL Journey with Anna Bernal from Inside Sales and Garrett Brennan from Marketing Automation

·        Ask a question - Pre-submit your questions here or ask during the call

·        Discuss how to best leverage our systems/process for effective marketing

 

Plan to attend the next MA Open Office Hours on January 5th @10:00am EST. Register here to receive the monthly invite.

 

 

Best Practice: Organic Social MQLs

 

In the December Marketing Automation Open Office Hours, Kristen Powell presented on Organic Social MQLs.

 

If you missed the call and are interested in the following topics please review the presentation:

 

  1. What is Organic Social?
  2. Organic Social KPIs
  3. Examples of Organic Social Campaigns that drove MQLs

 

The best practice new IQVIA Segmentation Tool presentation can be found here.

 

 

Final #MyLeanJourney Podcast – Lean grows, We grow

 

Michelle Peckham, VP, Operational Effectiveness (OT&P, R&DS), joins us to share her Lean story since this program’s inception, from boosting up the Lean program to the impact Lean can have on an IQVIANs career and personal life. Check out this 10 minute video here.

 

 

Useful Links

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Below you will find a number of links for Marketing Automation tools, resources and reports

 

Don’t forget to join in on the Marketing Automation office hours which is on the first Wednesday of the month at 10am EST if you have any questions! The next session is January 5th. You can register or pre-submit any questions/topic ideas through the Marketing Automation Toolbox.

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Confidential – For Internal Use Only

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