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New Marketing Automation Toolbox
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The
new Marketing
Automation toolbox has now been live for almost a month and we hope you
are finding it easy to use, the feedback has been very positive so far.
Based
on your feedback, we made updates which include adding links to all of the
updated regional and global dashboards and updating the help text on the
forms.
As
a reminder, when submitting a request please remember the following:
- If you are from an RBU then please also submit
the country after selecting the regional business unit
- Campaign description shouldn’t be any longer than 25
characters and does not need to include the year (we add this
automatically)
- Reach
out with any additional feedback
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Best Practice - Plan Ahead and Submit Early
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Submit your campaigns ahead of time for the
upcoming month or quarter. This saves time, provides visibility in our new
campaign calendar, and allows your fellow marketing colleagues to connect
if they see an opportunity for collaboration!
Standard SLAs for sending a basic outreach
campaign is 7 days from receipt of final and approved content. Planning
with that timeline in mind will make sure all marketing campaigns get out
the door smoothly and with minimal errors. We do understand sometimes
quicker turnaround is required, but this should be an exception.
A
reminder of our SLAs can be found here
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Increase
Your Lead Generation
Is
the goal of your campaign to generate leads? There are many different
ways that you can collect leads. One way is to use MQL forms as a part of
your email campaign. Just make sure to add the MQL form to your email
request on the marketing
automation toolbox
Last
year only 46 campaigns had a specific MQL form created for it. Campaigns
with MQL forms generated more opportunities for MQLs and the MA team saw
an increase in MQL creation as MQL form adoption rose.
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Coverage Report
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Curious on how many contacts were in a
particular persona or bullseye last month? Check out the monthly
coverage report for promotable contact counts.
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Increase Engagement
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Increase post campaign/event reach with
follow up using Eloqua Sales Tools - Engage and Profiler
Eloqua
Engage Training
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Useful Links
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Below you will
find a number of links for Marketing Automation tools, resources and
reports
Be sure to join in
on Social Media and Marketing Automation office hours on Wednesdays if
you have any questions!
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Confidential
– For Internal Use Only
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