MARKETING OPERATIONS NEWS

Welcome to the latest edition of the Marketing Operations newsletter which includes the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues. If you have a learning or success to share with the community connect with us. Be the first to share and let others know what is working!

You are receiving this newsletter because you are a member of global marketing and communications distribution list or you have signed up through the Marketing Operations Toolbox.

Previous editions of the newsletter can be found here on the Marketing Operations Toolbox.

Marketing Operations Open Office Hours – Join Next Session

Join us for our next Open Office Hours session where we will be presenting on Segmentation. Join your fellow marketers on Wednesday September 6^th as we cover the following:

·        Best Practice: Segmentation

·        Ask a question - Pre-submit your questions here or ask during the call

·      Discuss how to best leverage our systems/process for effective marketing

Plan to attend the next Open Office Hours on September 6^th @ 9am EST. Register here to receive the monthly invite.

IQVIA.com Enhancements Update

We are committed to continuous improvement of our website capabilities and are regularly developing enhancements and addressing bugs.  We want to highlight several key enhancements of interest to marketers.

Functionality Enhancements for Marketers:

• Quote Module – Enhanced to allow you to include multiple quotes. When multiple quotes are used the module will function as a carousel.
• Solution Pages - Marketers can now add a Featured Content module to Solutions pages.  It will be placed above the Explore More module by default.
• Analyst Report Page – a new page built to support a corporate initiative highlighting IQVIA’s inclusion in industry analyst reports. Content is being finalized and the page is expected to be published shortly.

Improved Customer Experience: 

• Bugs - Five minor issues identified recently have been fixed
• HTML Sitemap – in addition to our existing xml sitemap (great for search engines), we have created a new HTML sitemap with a more friendly customer view.

If you have ideas or feedback please share with us here, and as always you can review the Web Page Module Template to explore all available modules.

Synergize Google Ads and Analytics for Paid Search Success

Gain comprehensive user journey tracking by integrating these two powerful tools in your reports and dashboards.

• Google Ads data reveals CTRs, impressions and ad specific metrics.
• Google Analytics provides a deeper understanding of what is happening once the user lands on IQVIA.com.

These deeper insights will help you optimize ad spend and focus on the campaigns that deliver the best ROI.

Enhanced Reporting: Parent Campaign Field in MQL and

SQL reports

We have recently updated our standard MQL and SQL reports in CRM to include the "Parent Campaign" field.

With the availability of the Parent Campaign field, you now have a tool to organize your child campaigns within broader initiatives. Take advantage of this feature today to enhance your reporting and enjoy a more comprehensive view of your initiatives.

Any questions please contact Kristen Powell with Marketing Operations.

August Open Office Hours

In the August Marketing Operations Open Office Hours, Aaliyah presented the Effective Use of MQL Forms in Campaigns.

If you couldn't join us for the call and are interested in gaining valuable insights into the approach, best practices, and key learnings that were presented, we've got you covered. You can easily access the presentation by clicking here.

Plus, don’t forget that all previous Open Office Hour presentations can be found here.

CRM Enhancement – Reporting Group

Going live on September 9th we have an enhancement to CRM (Salesforce) that will replace the ‘Business Unit’ field on the Campaign Object with ‘Reporting Group’.

This new field and associated picklist will now match to the same field/picklist within the Marketing Operations Toolbox and marketing reporting.

This enhancement will better align our marketing data and reporting as we fully transition to leveraging ‘Reporting Group’ moving forward.

Reminder this will go live on September 9^th with the next CRM monthly release.

Recap of August Social Media Office hours Call

During our Social Media Office hours Call in August, Ashley Keravuori shared information about IQVIA’s Q2 Social Media Metrics and New Organic LinkedIn Industry Benchmarks.

If you missed the call and are interested in learning more about IQVIA’s Social Media presence, you can view the deck here: August 2023 Social Media Office Hours. The deck gives an overview of how to submit your digital content to our Global social media channels and how to promote events on IQVIA's social media.

Please reach out to Ashley Keravuori or Sarah Avallone if you have additional questions/comments.

Useful Links

Below you will find several links for Marketing Automation tools, resources, and reports

• Marketing Operations Toolbox
• Benchmark report
• Coverage report
• NNC report
• Contact Us

Don’t forget to join in on the Marketing Operations office hours which is on the first Wednesday of the month at 9am EST if you have any questions! The next session is September 6^th. You can register or pre-submit any questions/topic ideas through the Marketing Operations Toolbox.

Confidential – For Internal Use Only