MARKETING OPERATIONS NEWS

Welcome to the latest edition of the Marketing Operation newsletter which includes the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues. If you have a learning or success to share with the community connect with us. Be the first to share and let others know what is working!

Previous editions of the newsletter can be found here on the Marketing Operations Toolbox.

Marketing Operations Open Office Hours – Attend Next Session

Join us for our next Open Office Hours session where we will be presenting 2022 Marketing Performance Review. Join your fellow marketers on Wednesday March 1^st as we cover the following:

·        Best Practice: 2022 Marketing Performance Review

·        Ask a question - Pre-submit your questions here or ask during the call

·      Discuss how to best leverage our systems/process for effective marketing

Plan to attend the next Open Office Hours on March 1^st @ 9am EST. Register here to receive the monthly invite.

Gain more insights around your organic social media posts

Gain a deeper understanding of your audience engagement on Facebook and Instagram by leveraging two new metrics from Khoros: Ad Saves and Ad Video Plays.

• Ad Saves tracks the total number of times your ad has been saved by users, giving you valuable insights into which ads are resonating the most with your target audience.

• Ad Video Plays shows exactly how many times your videos are being played, giving you a clear picture of how well your video content is performing across social media.

To learn more details about these new metrics, reach out to Kristen Powell.

February Open Office Hours: IQVIA.com Redesign

In the February Marketing Operations Open Office Hours, Garrett Brennan, Jon Deutsch, and Erin Rabbit presented on the IQVIA.com Redesign. 

If you missed the call and are interested in the following topics, please review the presentation which covered:

• New features
• Best practices
• Continued improvement

The presentation on IQVIA.com Redesign can be found here.

Plus, don’t forget that all previous Open Office Hour presentations can be found here

Email Fundamentals for Better Campaigns

As you plan and develop your 2023 Campaigns, refresh your knowledge on Email Fundamentals, to help drive the best results. The presentation covers the following subjects:

• Subject line best practices
• Using the email templates
• Reporting metrics

The best practice Email Fundamentals presentation can be found here.

Social Media Content Types

In a crowded social landscape, the ability to reach your target audience separates great brands from the good ones. So, what’s one of the keys to standing out from the crowd? Content.

Content is at the heart of every social strategy. It’s how brands make their first and lasting impressions on social. Explore your content options and see top performing IQVIA social posts here.

If you have any questions, please reach out to Sandeep Kamboj and Ashley Freeman.

Useful Links

Below you will find several links for Marketing Automation tools, resources, and reports

• Marketing Operations Toolbox
• Benchmark report
• Coverage report
• NNC report
• Contact Us

Don’t forget to join in on the Marketing Operations office hours which is on the first Wednesday of the month at 9am EST if you have any questions! The next session is March 1st. You can register or pre-submit any questions/topic ideas through the Marketing Operations Toolbox.

Confidential – For Internal Use Only